Why AI Gets Your Website Wrong

Humans fill in the blanks. AI doesn't.

You write for people. People understand context. They know that "we" means your company, that "the product" means what you're selling.

AI takes everything literally. If you don't say it explicitly, AI doesn't know it.

Five things that confuse AI

1. Vague descriptions

"We help businesses succeed" could be any company on earth. AI has nothing to grab onto. Compare that to "We make invoicing software for freelancers."

2. Too many pronouns

"It helps them do their work faster." What is "it"? Who is "them"? What work?

Every "it" and "they" is a chance for AI to get confused. Use actual names.

3. Assumed knowledge

Your about page might say "After leaving the agency, Sarah started this company."

You know Sarah is your CEO. AI doesn't. It needs: "Sarah Chen, our CEO, started the company in 2020."

4. Information spread across pages

Your pricing is on one page. Your features are on another. Your company info is somewhere else.

AI might only read one page. If that page doesn't have the full picture, AI gets a partial story.

5. No clear statement of what you do

Somewhere on your site, probably your homepage, you need to clearly state: what you sell, who you sell it to, and why it matters.

If AI has to guess, it will probably guess wrong.